St.LukesHealth Flagship Store

The repurposing of an existing mid-city two storey tenancy for a flagship store for Tasmanian private health insurer St.LukesHealth forms part of the organisation’s promotion of its vision to make Tasmania the healthiest island in the world.

The brief was to provide a real-world activation of the St.LukesHealth brand through a health and wellbeing hub, revolving around the desire to make Tasmanians physically, mentally and socially healthier.  Key to this objective was to provide a space for St.LukesHealth customers, staff and an extended invitation to the broader community, to use the flexible internal spaces for a constantly changing program of health and wellness activities.

The ground floor of the 394m² tenancy caters for their Customer Care Centre with a projected annual increase of 5,000 customer transactions per annum.  The remainder of the ground floor is a welcoming experiential space to draw people into the building, where they are informed on different health-related aspects.  A separate flexible space hosts more regular programs such as yoga, group training and lectures. The open space under the feature timber ‘hollow’ is used for a variety of events such as lunchtime free concerts, temporary displays, and even after-hours social events.

The upper level 178m² is a staff space with amenities, meeting rooms and open plan office. Cutouts in the timber hollow and the continuation of internal landscaping connects this otherwise ‘back of house’ area with the activity on the ground floor.